eXtended Reality (XR/AR/VR) technology is changing the reality of almost every industry today by enhancing user experiences. XR adoption in the retail industry is also quite natural, let’s understand how it is shaping up the future of retail. In today’s retail landscape, technology is reshaping customer experiences, with XR leading the charge. Extended Reality (XR), including VR, AR, and MR, offers immersive experiences blending the physical and virtual worlds. From head-mounted displays to smart glasses and smartphones and beyond, XR is changing how we interact with retail environments.

eXtended Reality (XR) that includes AR and VR technologies have been silently disrupting the gaming industry for more than a decade. In the recent past, the tech has gained some traction in the education and training space. Today, however, COVID-19 with its mandates of social distancing and less to no physical interactions has accelerated adoption for XR. The tech is virtual, contactless, and delivers outstanding brand experiences - perfect for the new normal that multiple industries like retail will benefit from.